Gentle essentials for day oneEditor's picks updated weekly

A calmer way to shop for your newborn

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26+: Curated picks
4.8★: Avg. rating
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Happy newborn baby surrounded by baby products

Real families, real routines — gear chosen for comfort and everyday use.

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Sleep & feed bundles parents reorder most

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Brands we reference often

UPPAbabyErgobabySNOONanitHatchComotomoBabylettoKyte BabySolly BabySnuggle Me4momsDoonaUPPAbabyErgobabySNOONanitHatchComotomoBabylettoKyte BabySolly BabySnuggle Me4momsDoona

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240+ products

Sleep

Cribs, bassinets & more

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180+ products

Feeding

Bottles, nursing & high chairs

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320+ products

Travel

Strollers, car seats & bags

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500+ products

Clothing

Onesies, rompers & accessories

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Hand-picked catalog

Products worth your nursery shelf space

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Best Seller

Johnson's Baby

Johnson's Baby Head-To-Toe Baby Wash & Shampoo + Aloe & Vitamin B5, 2-in-1 Bath Wash Gently Cleanses Newborn's Delicate Skin & Hair, Hypoallergenic, No Added Parabens, Dyes & Sulfates, 27.1 fl. oz

(42,680)

Infinno

Infinno Baby Wrist Rattle Socks and Foot Finder Set, Perfect Baby Toys for 0-12 Months Newborn Boys and Girls As Shower Gifts, Garden Bug Series

(12,890)

Philips Avent

Philips Avent Soothie Baby Pacifiers - 100% Silicone Pacifiers for Babies 0-3 Months, One-Piece Design, BPA-Free, Extra Durable, Green, 4 Pack, Model SCF190/41

(67,340)

Top pick

Pampers

Pampers Swaddlers Diapers, Size 0 (up to 10 lbs), 84 Count, Absorbent, Keeps Baby Dry and Comfortable, Skin Safe Disposable Baby Diaper (Packaging May Vary)

(91,200)

Diaper Genie

Diaper Genie Easy Roll Refill | 30 Bags Per Refill | Holds Up to 1410 Newborn Diapers | Odor Control | Diaper Pail Refill Bags | Fits Diaper Genie Signature & Platinum Pails

(8,420)

Montessori-inspired

Baby Montessori Sensory Toys for 0-6 6-12 Months, Baby Teether Teething Toys for Babies 0 3 6 9 12 18 Months, Newborn Infant Learning Developmental Toys Gifts for 1 2 Year Old Boys Girls

(15,600)

Diaper Genie

Diaper Genie Essentials Round Refill Pack of 4 | Holds Up to 1280 Newborn Diapers | Features Unscented Continuous Film | Compatible with Diaper Genie Complete and Expressions Pails

(11,200)

Keepsake

4-Pack Inkless Baby Hand and Footprint Kit - Mess Free Ink Pad for Newborn Keepsake, Dog Nose & Paw Print Kit, Clean Touch Ink Pad for Baby Hand & Footprints, First Mother's Day (Jet Black)

(22,400)

Angelcare

Angelcare Baby Bath Support (Gray) | Ideal for Babies Less Than 6 Months Old

(38,900)

Baby Einstein

Baby Einstein Sea Dreams Soother Musical Crib Toy and Sound Machine, Newborn and up

(19,800)

Bright Starts

Bright Starts Oball Shaker Rattle Toy, Ages Newborn Plus

(45,200)

Huggies

Huggies Size Newborn Diapers, Little Snugglers Baby Diapers, Size Newborn (up to 10 lbs), 31 Count, Packaging May Vary

(56,800)

URMYWO

URMYWO Black and White Baby Toy, Tummy Time High Contrast Newborn Toys 0-3 Months, Soft Baby Book, Visual Stimulation Montessori Sensory Infant Toys 0-6-12 Months, Boy Girl Shower Gift

(9,800)

Johnson's Baby

Johnson's Baby Oil, Pure Mineral Oil to Prevent Moisture Loss for Newborn, Kids, & Adults, Gentle, Soothing Baby Massage Oil, Dry Skin Relief, Hypoallergenic, Original Scent, Baby Essentials, 3 fl. oz

(31,200)

Bright Starts

Bright Starts Oball Easy Grasp Classic Ball BPA-Free Infant Toy in Red, Yellow, Green, Blue, Age Newborn and up, 4 Inches

(62,100)

Baby essentials

Baby Grooming Kit, Infant Safety Care Set with Hair Brush Comb Nail Clipper Nasal Aspirator,Baby Essentials Kit for Newborn Girls Boys (Grey White)

(7,400)

MIGIOL

MIGIOL Baby Burp Cloth 100% Cotton Newborn Cotton Muslin Burp Cloth 10x20 inches (Blue & Green 5 Pieces)

(2,100)

Momcozy

Momcozy Baby Tongue Cleaner Gauze, Baby Toothbrush Disposable Oral Cleaner, Toddler Tooth Brush for Tooth Mouth Gum Clean, Infant Toothbrush Oral Cleaning Stick, Baby Oral Cleaner Newborn, 40 Count

(5,600)

Johnson's Baby

Johnson's Baby Lotion with Coconut Oil, Aloe Vera & Vitamin B5, 72 HR Hydration, Skin Moisturizer, Hypoallergenic, Safe for Newborn, Protects From Dryness & Strengthens Skin, 27.1 fl. oz

(28,900)

Sensitive skin

WaterWipes

WaterWipes Sensitive+ Newborn & Baby Wipes, 3-In-1 Cleans, Cares, Protects, 99.9% Water, Unscented & Hypoallergenic, 300 Count (5 Packs)

(38,400)

NUK

NUK Timeless Comfy Pacifier | 100% Silicone, One-Piece Design | BPA-Free, Gentle on Baby’s Skin | 5-Pack, for 0-6M

(14,200)

HOMEXCEL

HOMEXCEL Baby Washcloths 24 Pack-Microfiber Coral Fleece Baby Bath Face Towel 7 x 9 Inch Extra Absorbent and Soft Burp Cloth and Wash Cloths for Newborn-Infants and Toddlers-Gentle On Sensitive Skin

(18,700)

Momcozy

Momcozy Bottle Brush Kit with Push-Press Foam Design - Newborn Essentials Gift, Portable Cleaning Tool for Home & Travel, Baby Bottle Cleaner Brush for Breast Pumps & Nipples, Green

(3,200)

Momcozy

Momcozy Baby Bottle Warmer for Breast Milk Formula Food, Fullest Nutrients Preserved, Fast Heat, Night Light for Nighttime Breastfeeding, One-Touch Easy Use, Newborn Essentials Supplies Gift for Mom

(9,600)

Munchkin

Munchkin® Arm & Hammer Diaper Pail Refill Rings, Holds up to 2,176 Newborn Diapers, 8 Pack

(27,600)

Cetaphil

Cetaphil Baby Wash & Shampoo Plus Body Lotion, Healthy Skin Essentials, Head to Toe Hydration for up to 24 Hours, for Delicate, Sensitive Skin, 2-Pack,White

(13,400)

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Add products from any store — Amazon, Target, boutiques, and more — all in one registry.
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Parent of 2, Austin TX

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A calmer way to shop for your newborn

Categories shaped around real life with a newborn

Sleep

Feeding

Travel

Clothing

Products worth your nursery shelf space

Johnson's Baby Head-To-Toe Baby Wash & Shampoo + Aloe & Vitamin B5, 2-in-1 Bath Wash Gently Cleanses Newborn's Delicate Skin & Hair, Hypoallergenic, No Added Parabens, Dyes & Sulfates, 27.1 fl. oz

Infinno Baby Wrist Rattle Socks and Foot Finder Set, Perfect Baby Toys for 0-12 Months Newborn Boys and Girls As Shower Gifts, Garden Bug Series

Philips Avent Soothie Baby Pacifiers - 100% Silicone Pacifiers for Babies 0-3 Months, One-Piece Design, BPA-Free, Extra Durable, Green, 4 Pack, Model SCF190/41

Pampers Swaddlers Diapers, Size 0 (up to 10 lbs), 84 Count, Absorbent, Keeps Baby Dry and Comfortable, Skin Safe Disposable Baby Diaper (Packaging May Vary)

Diaper Genie Easy Roll Refill | 30 Bags Per Refill | Holds Up to 1410 Newborn Diapers | Odor Control | Diaper Pail Refill Bags | Fits Diaper Genie Signature & Platinum Pails

Baby Montessori Sensory Toys for 0-6 6-12 Months, Baby Teether Teething Toys for Babies 0 3 6 9 12 18 Months, Newborn Infant Learning Developmental Toys Gifts for 1 2 Year Old Boys Girls

Diaper Genie Essentials Round Refill Pack of 4 | Holds Up to 1280 Newborn Diapers | Features Unscented Continuous Film | Compatible with Diaper Genie Complete and Expressions Pails

4-Pack Inkless Baby Hand and Footprint Kit - Mess Free Ink Pad for Newborn Keepsake, Dog Nose & Paw Print Kit, Clean Touch Ink Pad for Baby Hand & Footprints, First Mother's Day (Jet Black)

Angelcare Baby Bath Support (Gray) | Ideal for Babies Less Than 6 Months Old

Baby Einstein Sea Dreams Soother Musical Crib Toy and Sound Machine, Newborn and up

Bright Starts Oball Shaker Rattle Toy, Ages Newborn Plus

Huggies Size Newborn Diapers, Little Snugglers Baby Diapers, Size Newborn (up to 10 lbs), 31 Count, Packaging May Vary

URMYWO Black and White Baby Toy, Tummy Time High Contrast Newborn Toys 0-3 Months, Soft Baby Book, Visual Stimulation Montessori Sensory Infant Toys 0-6-12 Months, Boy Girl Shower Gift

Johnson's Baby Oil, Pure Mineral Oil to Prevent Moisture Loss for Newborn, Kids, & Adults, Gentle, Soothing Baby Massage Oil, Dry Skin Relief, Hypoallergenic, Original Scent, Baby Essentials, 3 fl. oz

Bright Starts Oball Easy Grasp Classic Ball BPA-Free Infant Toy in Red, Yellow, Green, Blue, Age Newborn and up, 4 Inches

Baby Grooming Kit, Infant Safety Care Set with Hair Brush Comb Nail Clipper Nasal Aspirator,Baby Essentials Kit for Newborn Girls Boys (Grey White)

MIGIOL Baby Burp Cloth 100% Cotton Newborn Cotton Muslin Burp Cloth 10x20 inches (Blue & Green 5 Pieces)

Momcozy Baby Tongue Cleaner Gauze, Baby Toothbrush Disposable Oral Cleaner, Toddler Tooth Brush for Tooth Mouth Gum Clean, Infant Toothbrush Oral Cleaning Stick, Baby Oral Cleaner Newborn, 40 Count

Johnson's Baby Lotion with Coconut Oil, Aloe Vera & Vitamin B5, 72 HR Hydration, Skin Moisturizer, Hypoallergenic, Safe for Newborn, Protects From Dryness & Strengthens Skin, 27.1 fl. oz

WaterWipes Sensitive+ Newborn & Baby Wipes, 3-In-1 Cleans, Cares, Protects, 99.9% Water, Unscented & Hypoallergenic, 300 Count (5 Packs)

NUK Timeless Comfy Pacifier | 100% Silicone, One-Piece Design | BPA-Free, Gentle on Baby’s Skin | 5-Pack, for 0-6M

HOMEXCEL Baby Washcloths 24 Pack-Microfiber Coral Fleece Baby Bath Face Towel 7 x 9 Inch Extra Absorbent and Soft Burp Cloth and Wash Cloths for Newborn-Infants and Toddlers-Gentle On Sensitive Skin

Momcozy Bottle Brush Kit with Push-Press Foam Design - Newborn Essentials Gift, Portable Cleaning Tool for Home & Travel, Baby Bottle Cleaner Brush for Breast Pumps & Nipples, Green

Momcozy Baby Bottle Warmer for Breast Milk Formula Food, Fullest Nutrients Preserved, Fast Heat, Night Light for Nighttime Breastfeeding, One-Touch Easy Use, Newborn Essentials Supplies Gift for Mom

Munchkin® Arm & Hammer Diaper Pail Refill Rings, Holds up to 2,176 Newborn Diapers, 8 Pack

Cetaphil Baby Wash & Shampoo Plus Body Lotion, Healthy Skin Essentials, Head to Toe Hydration for up to 24 Hours, for Delicate, Sensitive Skin, 2-Pack,White

A registry that feels like a shared notebook, not a spreadsheet

Build your list

Share with loved ones

Receive & enjoy

What you unlock

Quiet updates for busy parents